Holland America Line leads the cruise industry premium niche by offering virtually unlimited cruise and CruiseTour options that span the globe and satisfy every traveler's appetite for exploration. Over the course of the company's rich history as first a shipping and passenger line and subsequently a cruise line, Holland America Line's fleet has carried nearly 10 million passengers, either to new lives in the New World or to exotic locales for vacations of a lifetime. Holland America Line marked its 130th anniversary in 2003.
With 12 luxury ships sailing to more than 280 ports of call and all seven continents, ranging from popular Caribbean and Alaska itineraries to exotic cruises to Antarctica and The Orient, and more ships and tours being added each year, Holland America Line's commitment to providing the best in cruise vacations is confirmed by awards and accolades from leaders in the tourism industry.
In late 2003, Holland America Line announced an unprecedented $225 million investment in unparalleled product and service enhancements to its fleet of five-star ships. Called "Signature of Excellence", this initiative builds on Holland America Line's renowned Tradition of Excellence by significantly raising the standard in premium cruising. The comprehensive enhancements focus on five areas central to the Holland America Line guest experience: spacious, elegant ships and accommodations; sophisticated five-star dining; gracious, unobtrusive service; extensive enrichment programs and activities; and compelling worldwide itineraries.
